Our Purpose
Every year, more than 7.75 million tyres reach the end of their life in New Zealand. Treadlite exists to make sure they don’t become an environmental burden.
We are New Zealand’s largest tyre collector and the only business managing the entire process end to end — from nationwide collection through to processing and the manufacture of premium, NZ-made recycled rubber products.
Proudly 100% NZ owned and operated, we collect more than 2.4 million tyres each year from over 2,000 customers, transforming them into 5,000+ tonnes of sustainable products annually.
Our Story
Treadlite was founded in 2019 by a group of Kiwi mates who saw an industry struggling with poor practices and little accountability for environmental outcomes.
What began as a mission to clean up excess tyres has grown — even through challenging economic times — into one of New Zealand’s largest and most trusted tyre collection networks.
Today, we lead the way in tyre recycling, working alongside innovative businesses and organisations that share our vision of a fully circular economy.
From collecting tyres to surfacing thousands of horse arenas across Australasia, our journey has been driven by our people, our partners and our customers. We’re immensely proud of what we’ve achieved — and we’re only just getting started.
Next stop: incorporating recycled rubber into New Zealand roading materials.
Watch this space.
What Makes Us Different?
Nationwide reach
with frequent, reliable collections
Innovation-led
turning waste into high-performance products
End-to-end control
collection, processing and manufacturing under one roof
Fast decision-making
small, NZ-owned business agility
Tyrewise compliant
with strict environmental standards
Operational Confidence
From nationwide tyre collection to refined recycled materials, Treadlite operates with full end-to-end control. That means consistent quality, traceability, and performance — whether you’re booking a collection or specifying material for infrastructure.
Our Impact & Capability
- Triple-treated refinery process using shredders and magnets for consistent, high-quality material
- Supporting local communities through employment and regional hubs
- Export baled tyres (with strict government approval)
- Supply recycled material to trusted brands including Playtop, Polytan, Tiger Turf, NuMat, Rubber Solutions and Able Access.
- Provide alternative fuel solutions, including to Golden Bay Cement
Our Values
MISSION & VISION
To pioneer a truly circular solution for waste tyres in New Zealand. Our Place, Our Problem.
Collaboration
Everyone has a voice and everyone should feel empowered. We are solutions focused.
Responsibility
We have small company DNA. We own our decisions, we recognise that freedom comes with responsibility.
Our People
Treadlite Timeline
Treadlite NZ is incorporated and launches its first processing plant, producing Arena Mix and a range of recycled rubber products.
Treadlite invests in a new Shredwell plant, expanding production into granules for sports fields, playgrounds and specialised applications.
Treadlite acquires Tyre Disposal Services, one of New Zealand’s largest tyre collectors, significantly increasing national collection capacity.
Treadlite begins exporting recycled rubber products to Australia, expanding its reach beyond New Zealand.
Treadlite acquires Retired Tyre Company, Hawke’s Bay’s largest tyre collector, further strengthening regional presence.
Treadlite purchases Scrap Tyre Movements, officially expanding operations into the South Island.
The Tyre Stewardship Fee is applied to all imported tyres into New Zealand, reshaping the national tyre recovery framework.
The Tyrewise scheme goes live, supporting a structured and regulated tyre recovery system nationwide.
With support from industry partners, Treadlite completes its collection network across the full length of New Zealand.
April TL acquired Southern Xpress and took over baling our South Island tyres. November Treadlite Waikato Premises moved to Hannon Road.
Treadlite NZ is incorporated and launches its first processing plant, producing Arena Mix and a range of recycled rubber products.
Treadlite invests in a new Shredwell plant, expanding production into granules for sports fields, playgrounds and specialised applications.
Treadlite acquires Tyre Disposal Services, one of New Zealand’s largest tyre collectors, significantly increasing national collection capacity.
Treadlite begins exporting recycled rubber products to Australia, expanding its reach beyond New Zealand.
Treadlite acquires Retired Tyre Company, Hawke’s Bay’s largest tyre collector, further strengthening regional presence.
Treadlite purchases Scrap Tyre Movements, officially expanding operations into the South Island.
The Tyre Stewardship Fee is applied to all imported tyres into New Zealand, reshaping the national tyre recovery framework.
The Tyrewise scheme goes live, supporting a structured and regulated tyre recovery system nationwide.
With support from industry partners, Treadlite completes its collection network across the full length of New Zealand.
April TL acquired Southern Xpress and took over baling our South Island tyres. November Treadlite Waikato Premises moved to Hannon Road.